Advertising Campaign THE ESSENTIAL to have no limits..
THE ESSENTIAL _ 2017
Accomplishing great feats has always been one of the most recurring ambitions of all human beings. Nevertheless, only a few of them succeed in this goal, a small percentage of the planet’s entire population.
Experience, tenacity and ability are some primary elements to achieve excellent performances.
For years Malossi has been carrying this out, caring and perfecting projects, thus making them ESSENTIAL.
The new advertising campaign aims to express through imagination the idea of being essential even beyond the boundaries of our solar system, thus bringing human technology into the universe, breaking limits.
The new RC-ONE© engine is the protagonist of the latest Advertising Campaign.
The spotlight on the youngest category of the Trofei Malossi lights up again: the Scootermatic Junior will be starting again within the framework of the national trophy consisting of 5 events. With a totally renewed format, the Scootermatic Junior makes an appeal to all young passionate people who want to get involved on the track. […]
Trofei Malossi 2020 take shape after the lockdown with an updated calendar and will take place between June and September in 10 different italian circuits. 5 of the tracks will be the setting for the national trophy which as usual will see its conclusions in the circuit of Vallelunga. The official Trofei Malossi 2020 calendar […]
In these weeks we are not talking about anything else. As always, the Coronavirus… As if everything else had disappeared; as if something so small and invisible could wipe out all our certainties and solidities. No way. For sure, what is new and unknown can be scary… and it is, therefore, necessary to follow the […]
The echo of EICMA has just stopped: it was a record edition for the Malossi! There was lots of news and activities we presented at our stand during the international motorcycle show that took place in Milan from November 5th to 10th. Among the innovations that have aroused the greatest interest there was the Ø52 […]