The new Malossi logo: the brand’s experience and determination as key reasons of the restyling
We are proud to officially present our new company logo, resulted by a working year dedicated in restyling the image of our brand that has always shown elements of Malossi DNA: energy, modernity, passion and Italian style.
The redesign of the character, the new spacing and their balance have been for me the starting point where to apply structural improvements. My goal was to create a new brand expressing all the determination and the experience of an historical firm.
To design new lines, to give them new colours, to create a unique symbol, keeping all characteristics of a legendary brand steady.
by Michele Enko Costa
In order to reach the final logo, Malossi’s strong personality has been analyzed: a great pull factor for observers and aficionados from 1980 to 2015.
Thanks to the thoroughly study of the company image’s evolution in order to transmit the same passion the firm has always engaged in its daily job, we have reached a final result that we define a very good compromise between modernity and tradition.
Our Lion, symbol of bravery and nobility, force and prudence, has been proposed again in a new key. All principles that inspired the choice of this symbol have been remained untouched.
Determined and sinuous lines – Enko continues – completely reshape each detail of the new figure, giving it a gritty and contemporary appearance and looking more unlikely in this way to the classic graphics used up to now.
Malossi Lion renews itself and have its fill of passion and modernity. Our firm and our origins remain unchanged just as our passion to the future!
And the story goes on…
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