At Hall 11 of EICMA 2024, in Milan Rho, all you had to do was look up to understand everything: there was a Zip on the ceiling. It’s used to flying thanks to Malossi tuning, so we caged it to keep it there, to show you the way like a comet to follow and reach our stand. It worked: we received so many visitors, both professionals and enthusiasts, that we immediately felt rewarded and happy for all the hard work of the weeks before the show.
We found ourselves in the same spot as last year, stand i03, our home at EICMA. Spoiler: we also invaded our neighbors’ stands.
The Malossi stand at EICMA 2024
We always aim to amaze visitors with a stand that reflects our identity and the passion we share with thousands of enthusiasts worldwide, and this year was no exception. We landed at EICMA 2024 with an attraction-packed stand, designed to highlight our products while providing a dedicated space for our team and special guests.
Besides the flying Zip we mentioned a few lines ago, we set up display cases and showcases around the main station to show Malossi products and help visitors discover the best of our catalog. We dedicated a special area to maxiscooter and T-Max products, the new 100cc Testa Rossa cylinder – displayed with all its components – and the Vespa.
We also gave space to our maintenance products, accessories, and helmets, from demi-jet to full-face, including the cross helmet with eye protection visor. Here, the imposing wall dedicated to Elisa Mazzucchelli, our official face, had its part, hypnotizing passersby with her wonderful blue eyes framed by our HM3 full-face helmet.
But what caught the eye more than anything else, as always, were the vehicles on display: our customized Fantic, the Italjet Dragster No. 7 with which Paky won this year’s Malossi Racing Academy, and the Vespa Urban Jungle, a masterpiece with Vespa Large Frame engine and components. Next to it, the flaming Honda SH 350 with Cecchi graphics and Malossi modifications, pure demonstration of the perfect mix between aesthetics and performance. Nearby, the moped section, starring the Ciao equipped with the new Malossi pull starter and the historic Booster.
IThe heart of the stand? Obviously the stage, flanked by the unmissable Radio Miscela station, the undisputed realm of our irreplaceable DJ Roy, who accompanied the EICMA days with the perfect soundtrack. If you couldn’t attend but would have loved to, don’t be sad: you can still see our stand from this year.
Malossi and Malossers at EICMA 2024: what a blast
On Saturday and Sunday, Malossers flooded our stand, turning it into a full-blown party—because Malossi means joy, fun, passion, and freedom.
The excitement was fueled by an action-packed lineup of events, including the reveal of our collaboration with Garment for a limited-edition Malossi clothing capsule collection, featuring a killer jacket and exclusive apparel available on the Garment website (spoiler alert: stay tuned for more news!).
As for the Malossi Trophies, Saturday was all about celebrations: we awarded last season’s winners, hosted an exclusive interview with the legendary Sankio and Andrea Malossi, and even had a chat with race driver and YouTuber Federico Leo.
What else?
- We announced Ivan Giussani’s participation in the next Malossi Racing Academy.
- Paky had an epic celebration (and hit a million followers just days later!).
- Devais revealed he’s forming a team with Paky to race our legendary Zip scooters next season.
- We introduced MRA 2025 alongside coach Rebecca Bianchi and received tons of early registrations.
None of this would have been possible without the entire Malossi team, our incredible Henry Favre and Elisa Mazzucchelli, the support of influencers, Giovanni Barsotti, and even a special guest photographer, Callo Albanese. Huge thanks to everyone who made our stand come alive with exclusive appearances, engaging activities, and pure Malossi energy.
We can confidently say that EICMA 2024 was another unforgettable chapter in our book of memories—an experience we can’t wait to relive next year.
