News > Events > Malossi @ AIMExpo
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In the last few days, we have attended the AIMExpo in Orlando (Florida). It is about the International Exhibition taken as reference for the motorcycle business. It was conceived by Larry Little (after having attended the Eicma in Milano) and its first edition opened on October 2013. Actually, the AIMExpo indeed replaces the Dealer Expo of Indianapolis, the historic show of two-wheels vehicles which was performed in the capital city of Indiana.

 

In just three years, the AIMExpo has been able to impose itself as one of the one-of-a-kind most important events on world scale, with a steady increase of registered exhibitors as well as of the exhibition area: each year it welcomes abt. 20.000 visitors and 600 exhibitors during its duration of four days ( two days for workers of the sector and two days open to the public).

Therefore, Malossi could not miss this so much important event for the two-wheel world: we have been present with our official stand which has been set up inside the Italian Trade Pavillon!

The distintive trait of this exhibition is not only to have over all news of the following year as regards products, but above all to make itself as much dynamic as possible: in the AIMExpo Outdoors! Area, visitors can test both two-wheels and four-wheels vehicles.

This exhibition has been for us of Malossi the starting point of the direct distribution of our products in the American market – our first extra-European market – but, above all, it has allowed us to get a first person relationship with the American public: this has been the main reason pushing us to take part of it!

For example, in this occasion, we have had the chance of meeting our dealer Gary Fallon of G-Force Powersports Inc., a store with registered office in West Palm Beach, Florida, which is specialized in racing, quad and dirtbike. We could have confronted each other on our MHR products, dedicated to the world of competitions, and, specifically, to our products for QUAD!

Here you will find our photo gallery: