Advertising Campaign THE ESSENTIAL to have no limits..
THE ESSENTIAL _ 2017
Accomplishing great feats has always been one of the most recurring ambitions of all human beings. Nevertheless, only a few of them succeed in this goal, a small percentage of the planet’s entire population.
Experience, tenacity and ability are some primary elements to achieve excellent performances.
For years Malossi has been carrying this out, caring and perfecting projects, thus making them ESSENTIAL.
The new advertising campaign aims to express through imagination the idea of being essential even beyond the boundaries of our solar system, thus bringing human technology into the universe, breaking limits.
The new RC-ONE© engine is the protagonist of the latest Advertising Campaign.
“Survival kit for non-homologated people”, says Miscela payoff, the new Malossi magazine presented at EICMA, international motorcycle exposition of Milan, with an incendiary graphic design projected to ignite people’s passion; both for those who had the Malossi sticker on their Vespa as for those who was yet to be born but was already fed on […]
The echo of EICMA has just stopped: it was a record edition for the Malossi! There was lots of news and activities we presented at our stand during the international motorcycle show that took place in Milan from November 5th to 10th. Among the innovations that have aroused the greatest interest there was the Ø52 […]
It’s like an actor looking at the mirror in the dressing room for the last time to check that everything is in place, or when he tries a sentence to make sure he is really ready. The days preceding the Vallelunga event are just like that. With your head projected and every thought committed there, […]
Go on a seven-day adventure, together with people who don’t know each other but share the same passion: the Piaggio Vespa. 7 days together, the French Dolomite passes to be tackled, the desire to experience the beauty of going slowly. This is what the 5 protagonists of the Vespa tour -which took place on July […]